Event taxonomy
Owned event contract — category, description and owner before volume.
Taxonomy not loaded.
Portfolio lab · synthetic events · responsible analytics
BehaviorGraph
Turns product events into taxonomy, nested activation funnel, retention cohorts, journey graph and an opportunity memo — answering which paths lead to activation, abandonment or recurring use.
Activation funnel
Nested unique users (must remain in the previous step set). Method is explicit — not raw event counts.
No funnel steps available.
Retention cohorts
First-seen week cohorts with true week offsets (W0–W4).
No cohorts in the demo window.
Segments
Lightweight behavioral slices for product conversation — not ML scoring.
Journey path graph
Top session transitions via NetworkX. Exploratory map — not Markov attribution or causal path proof.
0 edges · engine snapshot
Friction radar
Drop severity on the nested funnel plus error-like signals.
Product opportunity memo
Hypotheses tied to observed drops — with explicit analytical limits.